partner

PEOPLE AND ANIMALS LIVING SAFELY

URBAN RESOURCE INSTITUTE

#ProtectPetsToo with People and Animals Living Safely

Practices
Strategy | Studio | Social

For Urban Resource Institute, we made waves specifically for print, digital and social media in wake of the organization’s scaling of People and Animals Living Safely (PALS), a program committed to protecting the hidden victim of domestic violence—pets. At its five-year milestone and partnership with Purina, we leveraged the brand’s above-the-line “Hidden Victim” position and developed a #ProtectPetsToo Massive Wave that calls people to action in helping victims of domestic violence and their pets seek safety together.

Urban Resource Institute has empowered victims of domestic violence in times of crisis since 1980.

Cause Circle